2019-2022
I’m Lucas, a brand and product designer from Chile. I design campaigns, identities and digital products, from understanding the people they’re for to the last piece that goes out.
Path
2022-2023
Work
Impact Chile
UX/UI designer
Brand and UX/UI for a technology consultancy: the website redesign, the 3D characters, and e-learning experiences for more than 11,000 employees in mining and banking.
2022-2023
Work
Entel and Acciona Energía, through the UC Innovation Center
UX designer
Consulting projects while studying at UC: an educational social business model for Entel, awarded best project resolution, and the redesign of a key tool for Acciona’s social team in Chile, Peru and Colombia.
2022-2023
Work
Pontificia Universidad Católica de Chile, School of Design
Assistant professor
Mentored more than 100 students in UX/UI and branding, and gave workshops on 3D modeling, motion graphics and AI applied to design.
2023-2025
Study
Pontificia Universidad Católica de Chile
Master’s in Advanced Design (MADA)
Service design and research on the future of television and media.
2023-2024
Study
University of Toronto, Faculty of Information
Exchange on a Canadian government scholarship
Computing, information and digital experience design.
2024-2025
Work
Canal 13, commercial division
Marketing designer, producer and UX/UI designer
Expo 13 Fest, the 13Comercial brand, advertiser campaigns and the sales team’s dashboards.
2025-now
Work
SKY Airline, through HAVAS and then Alta Comunicación
Designer, and support to the brand manager
Campaigns for consumers, companies, cargo and travel agencies, from email and social to video, outdoor and TV.
Right now I design for SKY Airline, first through HAVAS and now through Alta Comunicación, across its consumer, corporate, cargo and travel agency business, in every format from email to TV. Beyond the design, I support the brand manager throughout: coordinating suppliers, following campaign metrics and keeping campaigns on schedule. Before that I was in Canal 13’s commercial division, working on everything the channel uses to sell advertising: events, campaigns, sales materials and the dashboards the sales team works from. Before that, Impact Chile and design research with Acciona and UC’s Innovation Centre.
I came to design from anthropology, so I tend to start with how people actually make decisions. I have a Master’s in Advanced Design from Pontificia Universidad Católica de Chile, and I studied at the University of Toronto’s Faculty of Information on a Canadian government scholarship.
I also build. I make web apps in Next.js and Supabase and automate content with Make and the Claude API, which means I can take an idea from strategy to something that works.
I’m looking for in-house roles at product companies: brand, growth and product design, remote or in Chile.
How I got here
2019
Anthropology led me to design
First year at the UC School of Design, presenting a project on how to represent electronic music.
2023
A scholarship to Toronto
The iSchool at the University of Toronto: computing, information and the design of digital experiences.
2024
Inside a TV network
Studio 5 at Canal 13. The huge TV studios were one of my favorite parts of working in media.
2025
The night of Expo 13 Fest
Canal 13’s event for its advertisers, which I produced with the commercial team. More than 500 people from the industry came.
2025
An airline, every channel
At the CREA awards with the SKY team, which I design for across travelers, companies, cargo and agencies, from email to TV.
Off hours
I skate, on ice and rollerblades, as I have since I was nine. I take a lot of photos and travel whenever I can. Drag the photos around.
